#AD WARS 2014 PUBLIC INTGRITY HOW TO#
#AD WARS 2014 PUBLIC INTGRITY TV#

But in the governor's race, there has been comparatively little involvement by outside groups. Typically candidates leave those to outside groups to run so they don't get their own hands dirty, so to speak. The direct attack ads do stand out, Burden said. 'Done right and done fairly, we've pointed out the clear differences and demonstrated the impact of Governor Walker's priorities on Wisconsin and real people,' he said. Walker spokeswoman Alleigh Marré said the campaign wouldn't disclose its advertising strategy.īurke spokesman Joe Zepecki said the campaign has had to respond to a barrage of negative ads from the other side to set the record straight, but he also said the campaign has sought to outline the choice between the candidates. 'Walker's negative ads toward Burke, I think, are a way to prevent her from making a connection as a credible candidate.' 'Mary Burke has to be negative about Scott Walker, she's trying to replace him, so she really has the obligation to tell voters why he needs to be turned out of office,' said Barry Burden, political science professor at the University of Wisconsin-Madison. Analysts say that's expected given the nature of the race. Two thirds of the ads run by the governor's campaign have criticized Burke, while 82 percent of Burke's ads lambaste Walker. Burke has run more ads than Walker in his stronghold of Green Bay – 4,700 spots to his 4,100 – while Walker has run more than Burke in her stronghold of Madison - 2,400 spots to her 1,300.Īnd the messages from both sides are overwhelmingly negative, although Burke more so than Walker. Overall in the governor's race, ad placement shows both candidates are trying to undercut each other's support. Thirty-two percent of all the political ads have run there, compared to 23 percent in Milwaukee, 21 percent in Wausau, and roughly 12 percent each in Madison and La Crosse. 'There are a lot of people - they tend to be older people – who still watch a lot of broadcast television and they're highly likely to vote.'īadger State residents in the Green Bay television market have been subjected to more ads than anywhere else in the state.

#AD WARS 2014 PUBLIC INTGRITY TV#

Saving Earth Britannica Presents Earth’s To-Do List for the 21st Century.'Each year, I keep predicting that TV will become less important, but it doesn't happen,' said Travis Ridout, public policy professor at Washington State University and co-director of the Wesleyan Media Project, which tracks ads aired by federal and state candidates across the country.100 Women Britannica celebrates the centennial of the Nineteenth Amendment, highlighting suffragists and history-making politicians.

#AD WARS 2014 PUBLIC INTGRITY HOW TO#

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Ad wars 2014 public intgrity